Archive for the ‘Ethical’ Category

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Say It To My Facebook

March 29, 2008

Mac guys gone wild

So you’ve certainly heard of Facebook and you may even have a profile of your own. But why?

Let’s be honest with each other. You use Facebook to brag. You post pictures of yourself on vacation. You update your job history so you look like an important player and you ask everyone you’ve ever met to be your friend. If you don’t see them quarterly or you don’t talk to them in person every few months, why do you want to “friend” them?

It’s not because you care. It’s because you want everyone who has ever known you to realize how cool you are now and what cool things you’ve been up to. It’s because you stood in front of a rock star last summer or posed with attractive people who’s names you don’t know during spring break. And hell, the more people are friends with you, the cooler you are. I bet you haven’t spoken to 75% of your “friends” in at least a year. I also bet you look at other people’s profiles just to compare your life progress to the kid’s you met in high school, college or the guy across the office.

Do you miss the good old days bad enough to reacquire cliques and gossip on walls and show off pictures like you were trading your wallet-sized class photos back in the late 80’s?

Wait… you do have a Facebook account? Sweet, because we want to be your friend.

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Know Your Role

February 29, 2008

As business owners and brand managers, you constantly hear about successful companies changing their game plan as technology and client demands evolve. Newspapers, for example, have launched multi-layered digital web sites, featuring streaming video and access to free content, encouraging a younger audience to rely on them for current events, although they are losing subscribers each and every day.

Victoria Secret chief executive Sharen Turney spoke on an industry conference call about the direction that her brand has taken. She explained that the company has “so much gotten off (their) heritage,” in an effort to attract a younger group of consumers. She even went on to say the brand has gotten “too sexy.” For the record Sharen, we disagree.

But the ability for a company to think on it’s feet and motify its practices and strategies is of the essence. It is important that a company not lose site of its original vision and its goals. While Victoria Secret targeted college-aged buyers, they alienated loyal, existing clients who have a steadier income than the younger demographic. The solution? An active balance of new business development is just as important as retaining your core consumers.

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The 80-20 Rule

February 15, 2008

The Pareto principle, named after Italian economist Vilfredo Pareto, recognized in 1906 that eighty percent of Italy’s income was earned by twenty percent of its population.  

The 80-20 rule is still very much applicable today. Eighty percent of business revenue is often generated by just twenty percent of employees. Eighty percent of the weekly conversations you have are with about twenty percent of the people you associate with. Even in your closet, twenty percent of the clothing you own is worn eighty percent of the time while the rest sits unused for months.

How else does the 80-20 rule apply in your life? Do you find the rule accurate? Is Chomsky’s (above video) explanation of “high spenders versus low spenders” fair or biased? Share your thoughts.

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Hear ye, hear ye!

February 14, 2008

I spoke to a gentleman this morning who used to work as a flight attendant for United Airlines in the late ’70s. He flew on dozens of private flights with a former presidential canidate while on the campaign trail.

The former flight attendant explained that, as the canidate was exiting the plane, that his staff would brief him about the local issues troubling each city. Then, the canidate would explain to a community what changes he would make to better their region, as well as the entire nation.

Time and time again, the canidate would make promises and claims to one town and contradict his statements to the following town, telling voters what they wanted to hear and not solely what his honest intentions were.

Whether earning voter trust or vying for the support of your coworkers, people have a knack for identifying dishonesty. It’s important when facing your employees, customers, friends or family to speak freely, whether the truth is what the listener wants to hear.