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Not That We Told You So, But…

February 20, 2008

Duplication this is not. This is the second discovered clip of alleged plagiarism.

Let’s say you sat on a marketing meeting with a five- member team and your boss. You throw out a heck of an idea and everyone loves it. Days later, a company-wide meeting, your boss rolls out the campaign to the office and his deliver implies that the creative concept was his own. Is he obligated to preface that the initiative was yours?

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Praise or Plagiarism?

February 18, 2008

Democratic Presidential candidate Barack Obama is taking heat for a speech he delivered over this past weekend. It is clear by watching this video that the similarities between Obama’s February 16th speech and a 2006 speech from Massachusetts Governor Deval Patrick (D) are evident.

“Senator Obama and I are long-time friends and allies. We often share ideas about politics, policy and language,” Patrick said in a statement found on CNN.com. “The argument in question, on the value of words in the public square, is one about which he and I have spoken frequently before. Given the recent attacks from Senator Clinton, I applaud him responding in just the way he did.”

Although the Presidential race is a national hot topic, we aren’t going to run you over with it here. But shouldn’t have Obama credited Deval Patrick while delivering that dialog?

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The 80-20 Rule

February 15, 2008

The Pareto principle, named after Italian economist Vilfredo Pareto, recognized in 1906 that eighty percent of Italy’s income was earned by twenty percent of its population.  

The 80-20 rule is still very much applicable today. Eighty percent of business revenue is often generated by just twenty percent of employees. Eighty percent of the weekly conversations you have are with about twenty percent of the people you associate with. Even in your closet, twenty percent of the clothing you own is worn eighty percent of the time while the rest sits unused for months.

How else does the 80-20 rule apply in your life? Do you find the rule accurate? Is Chomsky’s (above video) explanation of “high spenders versus low spenders” fair or biased? Share your thoughts.

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If It’s Free, It’s For Me

February 15, 2008

We’re always going to spill info to you when we find something of value. Similarly, if you trip over something that your friends at Entourage Marketing could find beneficial, drop us a line. One hand washes the other, right?

The folks at Google have again found a way to make our lives easier. They’ve recently launched 1.800.GOOG.411 (1.800.446.4411). Rather than blowing the $2 cell phone call, store this number into your phone and fire it up next time you’re in a jam. The best part is, they directly connect you, rather than simply spit back a phone number so you don’t need to punch numbers and drive at the same time.

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Hear ye, hear ye!

February 14, 2008

I spoke to a gentleman this morning who used to work as a flight attendant for United Airlines in the late ’70s. He flew on dozens of private flights with a former presidential canidate while on the campaign trail.

The former flight attendant explained that, as the canidate was exiting the plane, that his staff would brief him about the local issues troubling each city. Then, the canidate would explain to a community what changes he would make to better their region, as well as the entire nation.

Time and time again, the canidate would make promises and claims to one town and contradict his statements to the following town, telling voters what they wanted to hear and not solely what his honest intentions were.

Whether earning voter trust or vying for the support of your coworkers, people have a knack for identifying dishonesty. It’s important when facing your employees, customers, friends or family to speak freely, whether the truth is what the listener wants to hear.